Journalism That Matters
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ASBPE’s
second book tells how B2B publications
can make a difference in the industries
they serve.
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Book
launch, another conference
highlight, includes Legal
Business editor.
ASBPE’s new book exploring how editors
of business-to-business publications drive
industry change will launch with a splash
July 21 at the Society’s two-day
National Editorial Conference in Chicago,
July 20–21.
Conceived as a showcase for the hard-hitting,
results-oriented journalism of many business-to-business
publications, Journalism that Matters:
How B2B Editors Change the Industries
They Cover, digs deep into the genesis of some
exceptionally engrossing stories.
Two examples include how Government
Computer News exposed
extreme résumé padding
in the federal government, and how Daily
Report for Executives pushed OSHA into
reforming chemical handling disclosures.
Chicago Tribune Business Writer to Speak
at Conference
Additionally, Mark Skertic, business
reporter for the Chicago Tribune and member of Investigative
Reporters and Editors (IRE), will
deliver the session on Covering Public
Companies:
Digging Up the Numbers and Information
That Matter. In this session, we
will examine:
- Suggestions
for useful, informative articles on
public companies,
- Where to find
information, including a discussion
of SEC
filings and
the hidden information
in the filings that business
writers can access to generate
a
solid, useful story.
This session also will include
an attendee exercise and
discussion of facts involving
a case study.
The
book, published by Marion
Street Press, Oak Park,
Ill., a specialist
in journalism
titles, features 17 stories.
All the pieces are written
by ASBPE
members or have had
their work recognized by
ASBPE or Trade, Association,
and Business Publications
International awards.
The
Impact of Legal Business
For the launch, ASBPE immediate
past president Rob
Freedman will discuss
the book’s
origin, compilation, and goals, and introduce
Tom Freeman, editor of U.K.-based Legal
Business, who will recount the impact of
his publication on one of the U.K.’s
most important courts.
“This book
is long overdue and yet only scratches
the surface on the impact of
B2B editors,” says Freedman. “For
each story we’ve compiled, there
are dozens of others that go unmentioned.
But at least now we have a picture of
how important B2B journalism is and a
map for
other editors to follow for producing
high-impact work.”
Freedman is co-editor
of the book, along
with Steven
Roll,
ASBPE D.C.
chapter
president and senior
tax law editor
for State Tax
Report, published
by BNA, Inc.
The
book can be ordered online or via mail
from ASBPE.
Find
out more about ASBPE’s national conference.
Download
conference brochure/registration form (764KB
PDF)
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to ASBPE News page
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