Web Usability
and
Tracking Use of Online Content
Join us Aug.
26 to discuss web site usability, accessibility,
and ways to track content on the cheap. Chances
are, as an editor, writer or contributor,
you’re being asked to provide content
for your publication’s web site.
Join us to learn more about the web from two
experts. University of Houston—Downtown
professor Aimee Kendall Roundtree will discuss
web usability and accessibility standards.
Joining her will
be web analyst Michael Hobley
of Rigzone.com, a jobs and news portal for
the oil and gas industry,
who will
present unique and inexpensive ways to track
use of online content.
Light refreshments and
snacks will be served. About the Speakers
Aimee Roundtree has a Ph.D. in English (Rhetoric and Composition,
Computers and
English Studies concentrations) from the
University of Texas at Austin. She currently
is a professor
at UHD where she has taught
classes, including Business and Technical
Report Writing, Studies
in the Theory of Rhetoric,
Medical Writing, Newsletters, Web Publishing,
Visual Design & Theory
and Hypermedia Theory & Design.
Ms. Roundtree will address web usability
and accessibility
standards.
Michael Hobley has worked
in the web industry for 10 years, designing
web sites and helping
businesses solidify their brands and their
web presence. After two years with Continental
Airlines,
Michael now works for Rigzone, a jobs and
news portal for the oil and gas industry.
Meeting Details Date: Tuesday, August 26,
2008
Time: Come
to network with your colleagues at 6:30 p.m.;
program
begins
at
7:00
p.m.
Place:
Museum of Printing
History
1324 W. Clay
Houston, TX 77019
Map
Admission: Admission to
the meeting is $15 for publications editors,
educators
and
freelancers or $5 for students (with current ID).
For additional
information: Contact
Chapter President Phaedra Friend at pfriend@rigzone.com or Houston Chapter
Vice President Theresa Ward at
tward@houstonpublications.com.
Download one-page
flier with event information (88K PDF).
Western
Region Azbee Award Winners
See
which publications won in
the Western
Region competition of the Azbee Awards
of Excellence. Information on national
winners is here.
Save The Date
Future ASBPE-Houston Chapter meeting dates
are as follows:
October
28: - Editorial Workshop
Light refreshments and snacks will be
served. For additional information,
contact Chapter
President Phaedra Friend at
pfriend@rigzone.com or Houston Chapter Vice President
Theresa Ward at tward@houstonpublications.com.
Previous Events
Adapting Your Editorial
Skills
to Content Management
with speaker Marlowe Wakeman, manager
of the Information Development Group at software
company BBS Technologies. Attendees learned
skills to help them remain valuable in both
the print and digital worlds, prepared for
possible workplace changes toward greater use
of content
management systems, and became familiar with
Webmaster terms and jargon.
Communicating
in Plain English
with speaker
Shawn Harris, M.S., Professional Writing & Technical
Communication.
Attendees learned
how to write copy that’s clearly
understandable on first reading, even if
it is technical
in nature. They also learned about information
design, including use of headings, typography,
and smaller paragraphs.
Editing and
Grammar Workshop with speaker Kelli Meyer,
co-owner of Total Body magazine, a monthly
Houston health and wellness publication
Recognizing
the Pitfalls and Consequences of Plagiarism
with speakers: David McHam, professor of
journalism at the University of Houston and
Phillip E. Page, professor at South Texas
College of Law
The
ABCs of Good Magazine Photography, Parts
I & II
with speakers Chuck Wilson, Bulk Transporter
and Chuck Wilson Photography and Mark Hiebert,
Houston Apartment Assoc. and Hiebert Photography
Chapter Newsletter
Download copies of the
Houston chapter newsletter here.
August
2005 issue (1.7MB PDF)
Includes these articles:
- Editors + Freelancers = Symbiotic
Relationship
Editors and freelancers may not always
see eye to eye, but the August ASBPE meeting
shed some light on ways to make the relationship
pleasant and professional.
- Merging Titles Need Not Be Revolting
Consultant and technical director for E&P magazine
Dick Ghiselin addresses the Houston ASBPE
chapter about the three keys to success
for business publications.
- Legally Honored
John Gibeaut’s ABA Journal stories
rate American Society of Business Publication
Editors’ Stephen Barr Award.
- Launching Iraqi Business Pubs
Iraqi Ministry of Trade Abdul Hadi K. Abid
addresses challenges of trade publications
after the war.
- Re-energizing a Magazine for
Magazines
Folio: publisher and editor details successful
magazine relaunch at ASBPE National Editorial
Conference in Cleveland.
- National Conference Attendees
Learn about Logic, Rhetoric
The 2005 ASBPE National Editorial Conference
featured a crash course in critical thinking.
February
2005 issue (1.1MB PDF)
Includes these articles:
- Sales and Editorial Can Play
Nicely
Three panelists will discuss how these
departments can collaborate to produce
a publication that will satisfy advertisers
as well as readers.
- Audience Travels Back in Time
Ann Jennings began her talk during the
ASBPE Houston chapter’s October
meeting by inviting audience members
back to the year 1995.]
- Local Trade Pubs Perform Difficult
Balancing Act
Business journal writer discusses the challenges
of reporting in local environment.
- Are Interest Groups Blurring
the Media Line?
D.C. ASBPE co-hosts event examining ethical
considerations arising from growth of interest-group
media.
October
2004 issue (2 MB PDF)
Includes these articles:
- Tact Essential for Dealing with
Experts
Although technical editors must know how
to make complex ideas accessible to the
reader, they also need to practice good
people skills with the subject matter experts
with whom they work.
- The Tufte World of Design
Getting effective design lessons from the
one who wrote the book.
- Writing for Trade Magazines
The rules for trade magazine writing are
different than those for consumer writing – being
confident in their understanding is key.
August
2004 issue (2MB PDF)
Includes these articles:
- Editing by
Design Kicks off Annual Conference
Consultant and Editing by Design author
Jan White discusses challenges and solutions
in striving to help the reader get the
most from a publication.
- Magazine of
the Year Winners Share Secrets
Making the most of a small staff, high-quality
photos, good headlines, graphical features,
planning, packaging, and communication
were key for ASBPE national competition
winners.
April
2004 issue (144K PDF)
Includes these articles:
- Media Scandals,
Challenge of Objectivity
A report on the Houston Bar Association’s
annual Law & Media Seminar.
- Consistency
Key for Graphic Design
Advice on this and other issues from local
Houston graphics experts.
February
2004 issue (224K PDF)
Includes these articles:
- Entering
Awards Competitions Not So Scary
- Business, Financial
Reporting for Editors, Writers
November
2003 issue (140K PDF)
Includes these articles:
- Wall
Street Journal Reporters
Rebecca Smith and John R. Emshwiller
on Breaking the Enron Scandal
- The Other
Side of Contests
August
2003—First issue (212K PDF)
Includes these articles:
- Spending a Day with Graphics
Expert Edward Tufte
Chapter Meeting
Recap:
State
of the Publishing Industry 2003
At chapter event, editors got advice on how
to weather the economic climate.
About ASBPE
Business editors and writers
now have a local organization geared specifically
to their needs. The Houston chapter of the
American Society of Business Publication
Editors (ASBPE) meets every month.
-
Regular
membership in
ASBPE is open to editors and writers
who work for business, professional,
trade, and association/society publications,
including freelance writers.
-
Affiliate
membership is
open to any individual or supplier
who offers products or services to
regular members and/or their publishing
organizations.
For more information on
membership, click
here.
Houston Chapter
Officers
|
President
Phaedra Friend, Editor in Chief
Rigzone
5870 Highway 6 North, Ste. 107
Houston, TX 77084
(281) 345-4040
pfriend@rigzone.com
|
Vice President
Theresa Ward, Editor
Houston
Publications LLC
(713) 586-6939, ext. 211
tward@houstonpublications.com
|
Treasurer
Charles Wilson, Editor
Modern
Bulk Transporter
Primedia Business Inc
cwilson@primediabusiness.com
4200 S. Shepherd Drive, Suite 200
Houston TX 77098
(713) 523-8124 |
Secretary
Matthew V. Veazey, Staff Writer
Materials
Performance
NACE
International, The Corrosion Society
matthew.veazey@mail.nace.org
1440 South Creek Drive
Houston, TX 77084-4906
Phone: 281/228-6216
|
| |
| Board
Member—Immediate Past President |
Trudy
Schreiner
Assistant Managing Editor
Pediatric
Research Journal
tschreiner@houston.rr.com
(832) 755-2805 |
| |
| Board
Members |
|
Mark Hiebert
Director Online Media & Managing
Editor
Houston
Apartment Association
10815 Fallstone
Houston, Texas 77099
(281) 933-2224 Phone
mhiebert@haaonline.org
|
Shawn
Harris, M.S.
Professional Writing & Technical Communication
|
Dr. William J. Pike, Editor in Chief
and Editorial Director
Hart's
E&P
Hart
Energy Publishing, LP
1616 S. Voss, Suite 1000
Houston, TX 77057
wpike@hartenergy.com
|
Rick Von Flatern, US Editor
Offshore
Engineer
Atlantic
Communications
1635 W. Alabama
Houston, TX 77006
(713) 831-1780
rickv@oilonline.com |
Return to the ASBPE
Chapters Page
|