2009 Northeastern Region
Awards Banquet

Save the evening of Wednesday, July 22, for the presentation of ASBPE’s 2009 Northeastern Region Awards of Excellence. We’ll see the winning entries, give out the awards, and hear the story behind the story about two award-winning articles.

Meeting Details

When: Wednesday, July 22nd, from 6:00 p.m. to 9:00 p.m.

Where:

Trattoria Dopo Teatro
125 West 44th Street (off 6th Avenue)
New York, NY 10036
info@dopoteatro.com
(212) 869-2849
Map/directions

How to attend: To reserve your place, send payment (credit card or check payable to ASBPE) by July 14 with a completed reservation form (72K Word doc) to the contact listed on the form.

• If paid by July 14: $59.00 for ASBPE members; $69.00 for nonmembers. Groups of 5 or more receive a $5 discount per person.
• If paid after July 14: $69.00 for ASBPE members and journalism students (w/ current ID); $79.00 for nonmembers.

Previous Events

Innovative Responses to Today’s Troubling Times

From inventive new initiatives to creative cost cutting, how to stay competitive amid the deepening recession.

At ASBPE’s March 2008 New York Chapter event, editor-in-chief John A. Byrne revealed the strategies BusinessWeek.com is using to thrive despite the current economic challenges and to position itself for growth as the economy improves. Byrne discussed how BusinessWeek.com integrates print and digital content, engages online communities to build reader engagement, and boosts the effectiveness of its editorial team.

Attendees learned how to:

• Maintain the importance of your print publication in today’s digital age;
• Craft an effective business model that comprises print, digital, live events, and more;
• Organize print and online editorial teams to maximize productivity and effectiveness; and
• Cover more ground with fewer resources.

Couldn’t make the event? See live Twitter updates posted by attendees.

Taking the Pulse of B2B Media in 2009

How B2B media can survive — even flourish— despite the financial meltdown.

Attendees at ASBPE New York’s Dec. 11, 2008, event heard an award-winning panel’s recommendations for confronting the challenges ahead and pursuing editorial and business opportunities, despite the grim economic forecasts. Four editors offered up a survival guide for B2B editors and publishers make their way. Editors learned how:

• B2B editors can adapt to the challenges facing newsrooms that are experiencing cuts in staffing and resources.
• industry publications can add value to better serve their niche audiences and distinguish themselves from competitors.
• B2B editors can boost their publication’s profile by serving as expert commentators on mainstream news outlets.

Make Your Job Indispensable:
Tales from Four ‘Survivors’

How to develop the multitasking skills you’ll need as an editor, reporter or freelancer to keep from being voted off the B2B multimedia island.

At our June 2008 event, attendees heard from four experts about the skills editors need to develop to stay relevant — and survive! They found out how:

• Today’s B2B editors are going beyond magazine editing to manage a multimedia platform including print, web news, metrics, e-newsletters, live events, webinars and other “franchise” products.
• Enterprising freelance editors and writers are enhancing their multimedia skills and nabbing opportunities to do online slide shows, podcasts, video, blogs, and more.
• B2B editors can manage their time more efficiently and balance priorities using quantitative analysis techniques in an environment where they must increasingly multitask.
• Publishers can develop in-house training programs to provide B2B editors and freelancers with the expertise they need in a Web 2.0 world.

Get Social (Media, That Is)

From online communities to social networks to virtual worlds, learn how to harness the power of social media.

At our March 2008 event, we explored how to extend an editorial brand into the world of Web 2.0. A panel of digital content experts who have successfully integrated social media into their publications’ reader-engagement activities explained how to

• build reader interaction and grow circulation.
• facilitate networking among peers and aid readers’ professional development.
• recharge existing e-products and print products.
• track trends in social media and stay ahead of the curve.
• plan, launch, and integrate social media into editorial plans and reader-interaction strategies.

See a summary of this event.

Dare to Be Digital: Part II

Attendees learned how B2B publishers are gaining a competitive edge by digitizing their print publications.

At our November 2007 event, we explored ways to extend editorial brands into the digital realm. A panel revealed how each successfully launched digital magazines to supplement or replace their print products. Afterward, we met representatives of top industry vendors and saw firsthand how their software worked.

Attendees found out how to:

• find the right fit for a digital magazine within overall content strategy.
• harness the latest software to retain the tactile experience of a print publication while allowing for innovative packaging and presentation.
• incorporate a range of functionality, including media sharing, archiving, widgets, links, blogs, and personal pages into digital publications.
• select the best vendors to meet their needs.
• launch their own digital publications — and get a leg up on the competition.

Spreadsheeting Your Way to a Scoop

At our first-ever webinar, editors learned how Excel tools can improve your financial reporting. Missed it? Purchase a CD.

Stock analysts do it…so can you! From calculating profit margin and earnings per share to graphing P/E ratio, you can learn how to use Excel’s powerful number-crunching capabilities to get the news behind the financial statements at the companies you cover.

ASBPE’s first webinar helped writers extend their reportorial savvy into the world of company financial statements. If you missed it, don’t worry — you can order a copy on CD. Learn about Excel tools that top-tier investigative journalists use to enhance the breadth and depth of their financial reporting, uncover hidden problems in company performance, estimate market share — and beat the competition in disclosing the next corporate scandal. To purchase a copy, contact us at info@asbpe.org.

What You’ll Learn from the CD

• What the key business indicators are and how to analyze them when reviewing firm performance;
• How to use Excel spreadsheets to calculate key business indicators such as profit margin, earnings per share, price-earnings (PE) ratio and market value; and
• How to convey to your audience the significance of these indicators as you report on financial issues.

Watch this site for exact dates on upcoming seminars.

Read a recap of the Dec. 14 seminar.

Chapter Discussion Group

All editors and writers, particularly those based in the New York area, are invited to join the chapter’s discussion group, hosted by Yahoo. The group’s home page is groups.yahoo.com/group/NY-ASBPE. Forums like these are great opportunities to network and share ideas with your peers.

Past Chapter Events

• Readers, circulation, and audience development
  Today readers have more media options available to them than ever before. Attendees learned strategies to capture — and keep — readership.
• Award-winning journalism: Reporting the story that gets recognized
  What are the elements that make a story exceptional? And once you’ve taken the top prize, where do you go from there? Winners of several prestigious journalism contests told the answers.
• Surviving in today’s tough B2B editorial environment
  Editorial consultant outlines how editors can add value for their publishers.

New York Chapter Officers

Return to the ASBPE Chapters Page