About the CompetitionASBPE’s Awards of Excellence program is one of the most competitive there is for business-to-business, trade, association, and professional publications. The awards recognize outstanding work by magazines, newsletters, and digital media — Web sites, e-newsletters, digital magazines, and blogs. The competition is open to all U.S.-based publications. ASBPE membership is not required for entry, but members will receive a discount on entry fees. The top entries nationwide receive national awards. Publications also compete against others in their own regions, as follows:
Northeast: Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. Central-Southeast: Washington, D.C., Florida, Georgia, Maryland, North Carolina, Ohio, South Carolina, Virginia, and West Virginia. Midwest-South: Alabama, Arkansas, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Tennessee, and Wisconsin. West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. Frequently Asked QuestionsFor answers to frequently asked questions about entries and the competition, please click here or contact:
About the Judging ProcessExperienced judges with background in business publications read each editorial, design, Web, newsletter, and Magazine of the Year entry. Their introduction to each entry is a required and important one-page cover letter of 250 words or fewer, describing the publication’s mission and readership and discussing both the work that went into the entry and its significance to readers. The following are the general criteria for judging: Editorial (and newsletter) judging — based on quality of writing, reporting and editing; development of the subject; presentation, and value to readers. Design judging — layout and composition; use of typography, graphics and photography; content; originality; relevance to the related story or publication, and how easily the entry communicates useful information to the reader. Web judging — reporting, writing, design, usability, readability, organization, value to readers, interactivity and effective use of online technology. Magazine of the YearTop honors go to the Magazine of the Year in our two circulation divisions: under 80,000 and 80,000 or more. Judging is based on five criteria:
Past winners include
Stephen Barr AwardThis “best in class” prize, which comes with a $500 cash award, goes to the individual writer whose work most reflects inventiveness of approach (and especially use of narrative style), insightfulness, balance in the presentation of a complex subject, depth of investigation, and impact among the community of readers. Those qualities are among the those exemplified by Stephen Barr, a perennial ASBPE excellence-award winner in his role as senior contributing editor of CFO magazine. Stephen died in 2002, at age 43. The award is endowed by his family. Past winners include:
Contest entrants don’t compete directly for the Barr Award. Rather, a panel of judges will select the “best in show” among the top feature-writing categories, identifying the finest example of writing that displays the qualities Barr’s work exemplified:
Lifetime Achievement AwardOur Lifetime Achievement Award was established in 2000 to recognize editors who have made significant and lasting contributions to our editorial profession and to the industries their magazines serve. Recipients have included:
To receive the Lifetime Achievement Award, a candidate must meet four requirements: 1) Significant
involvement (25 years or more) with business
publications. Nominees need not
currently hold editorial positions, and
may be retired, but ideally will have spent
the bulk of their careers in senior editorial
positions or will have served the industry
in some significant way. Nominees need
not be members of ASBPE. Past nominees
not selected in previous years are encouraged
to reapply. 2) A commitment to editorial excellence. This may be demonstrated by general reputation of their publication(s); industry-related awards (e.g., ASBPE Azbees, Neal Awards, Folio:, Tabbies); internal company awards; other forms of recognition or other valid measures of editorial success. 3) A commitment to the business/professional press. Nominees should be or should have been involved in lending their experience and time to benefit others in the business press. For example, this may be participation in local or national business press or related organizations; corporate or university teaching; mentoring programs; or significant research or publication of articles on business press issues. 4) A commitment to the industry(ies) the nominee’s publication(s) serve. Examples might include committee work with trade or professional associations or standards groups; frequent speaking engagements at industry events; significant research or publication of articles on industry issues; or significant advocacy work with government agencies. The Lifetime Achievement Award winner will receive the award on the evening of the awards banquet, where the honoree also will receive a special tribute and will deliver the keynote lecture. The winner’s name will be announced to the public prior to the banquet. A call for nominations goes out around the beginning of each year. Free Membership AwardLook, too, at the nonmonetary rewards that come with winning a national ASBPE Gold. Named winners will receive free ASBPE membership for the next year, a $75 value. In the case of a current member, the year’s free membership will take effect upon expiration of current membership. Young Leaders ScholarshipTo help young editors who are just starting their careers, ASBPE started the annual Young Leaders Scholarship in 2001. The scholarship allows younger editors who might otherwise be unable to attend the ASBPE National Conference. It is open to all business editors, including print and Web. Scholarships pay the conference and hotel room costs for up to five U.S. applicants and two international editors per year. (U.S. applicaants or their publishing companies are responsible for transportation to and from the conference, any nonconference meals, and other incurred costs; international winners get a stipend toward travel expenses.) Scholarship recipients also receive a free one-year membership to ASBPE if they are not already members. Qualifications for the scholarship include the following:
A call for nominations/applications goes out around the beginning of each year. 2008 Young Leaders Scholarship winners have been announced. Tips on Winning AwardsWant to know how some publications manage to consistently take home multiple awards? You can increase your chances of earning awards — either in the Azbees or other competitions — by proper planning and entry selection. Learn how with our Tip Sheet, “Secrets to Winning Azbee Awards.” At a webinar in December, attendees got the inside scoop on how to win an Azbee award from top editors at Hanley Wood and IDG, which have garnered numerous editorial and design awards. The presentation included:
Presenters:
ASBPE members may download presenter Boyce Thompson’s slides:
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