ASBPE’s
Bookstore
ASBPE Books
 Journalism That Matters
Marion
Street Press, $16.95; ISBN:
1-9333-3808-3
Journalism That
Matters examines
major government and industry changes
driven by tough reporting in
the business-to-business and association
press. The book presents 17 case histories.
Among them:
- How the U.S. Department
of Defense came clean on weaknesses in
its computer network after a report by Federal
Computer Week.
- How federal agencies
stepped up their verification of job
applicants after Government
Computer News uncovered egregious
resume padding by a top U.S. Department
of Homeland Security IT official.
- How London-based Legal
Business shook up the tradition-bound
U.K. judicial system by exposing
broad discontent among lawyers with
one of the country’s most important
courts.
The book is designed
as a compilation of best practices for
professional editors, but it’s also
a window into the world of business reporting
for journalism students. Its
case studies are by editors who are members
of, or have had their work
recognized by, ASBPE or Trade
Association and Business Publications International.
Best Practices of the Business Press
 Kendall/Hunt
Publishing, $35; ISBN 0-7575-0862-6
The book is a compilation of essays on different
aspects of business-publication editing. All the essays were
written exclusively for this book; the contributors are all
ASBPE members or ASBPE national award winners.
The book is designed for use by working editors
as well as by journalism instructors as supplementary reading
on business publication editing.
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Books and Media by
ASBPE Members
Books, CD-ROMs, and audio CDs or tapes
written or edited by ASBPE members. Items are listed alphabetically
by the member’s last name.
If you’re a current member who
has had a book published, let
us know.
New: Two Books by
Former ASBPE Presidents
Former ASBPE presidents
Rob Freedman and Roy Harris both
have published books
recently:
 Rob
Freedman
Senior Editor, Realtor Magazine
How
to Make Real Money in Second Life:
Boost Your
Business,
Market Your Services, and Sell Your
Products in the World's Hottest Virtual
Community
This guide explains
how corporations can use the 3-D
virtual world Second
Life
as an
alternative marketplace, bringing
in additional profits.
Order
online from ASBPE — $20.00.
Download
and print our order form (76K
PDF) to fax or mail your order.
 Roy Harris
Senior Editor, CFO
Pulitzer’s
Gold
In Pulitzer's
Gold, Harris
recalls dozens of stories behind
the stories, often allowing
the journalists involved to share
their own accounts. The book tells
of the reporting behind
stories like the Watergate scandal
and the Pentagon Papers leak.
Also covered are reporting from
both World Wars, the Depression,
the
Civil
Rights era, the Vietnam
War, and more recent corporate
and environmental scandals.
Abramson, Howard
Editorial
Director & Publisher, Transport
Topics Publishing Group
 Hero
in Disgrace: The True Discover of the North Pole, Frederick
Cooke
This book sets the record
straight on the true story behind the discovery of the
North Pole. The book also details the controversial explorer's
earlier adventures, including an expedition to Antarctica
and climbing Alaska’s Mount McKinley.
Following Cook's triumph, Hero in Disgrace
relentlessly tracks the efforts of this powerful cartel
that backed Peary and his expedition, then set about systematically
destroying Cook's reputation so Peary's claim could stand
uncontested. So effective was their campaign that Cook
was driven into prison, financial ruin, and public disgrace,
yet never once did he renounce the claim to his discovery.
To this day, however, both Cook's
character and his epic accomplishments have been obscured
under clouds of doubt and misunderstanding. With this
book Abramson dispels those clouds and retrieves the true
hero from disgrace.
The
National Geographic: Behind America's Lens on the World
A look into the inner workings
of the National Geographic Society, which for nearly a
century has been America's lens on the world.
Behind the Society's success is the
story of the Grosvenor clan, which dominates the society
to this day. Organized by Alexander Graham Bell and other
Washington socialites, the National Geographic Society
blossomed under the long reign of Gilbert H. Grosvenor,
who transformed it into an immensely profitable, secretive,
influential, and world-renowned organization.
 Dave Blanchard
Editor-in-Chief, IndustryWeek, Penton Media
Supply
Chain Management Best Practices
With anecdotes, interviews, case studies, research, and
analysis, Supply Chain Management Best Practices offers
a look at the development
of supply chain management by looking at some of the people
and the businesses largely responsible for its momentum.
The book presents success stories through the eyes of practitioners
and experts at competitive companies of all sizes and in
various industries, who share their secrets, experiences,
and accomplishments to help readers get their own companies
on the "best practices" track. Interesting trivia: The
book was also recently translated into Korean.
Carper, Jim (Coauthor)
Editor, Home Decor Buyer,
Hoyt Publishing Company
Using
Building Systems
Deals with factory-built housing options for home builders.
 D’Vari,
Marisa
President, DEG.com Communications
Building
Buzz: How To Reach And Impress Your Target Audience
Tells how to use free media coverage as a promotional
tool.
Media
Magic: Grow Rich in Your Niche with Insider Media Secrets
Tips on getting media exposure.
Presentation
Magic: Dazzle & Deliver Talks with Confidence
Presentation dos and dont’s, including
advice on how to body language, how to close your presentation,
what to wear, and more.
Script
Magic: Subconscious Techniques to Conquer Writer’s
Block
This guide to tapping creativity is aimed at screenwriters,
with advice characterization, dialogue and writing a saleable
screenplay.
 Earls, Alan R.
Freelancer
Route
128 and the Birth of the Age of High Tech
From the invention of ether and the telephone in the 19th
century to the birth of radar and the computer in the
20th century, Greater Boston has been a hotbed for creating
and nurturing new ideas. This book discusses the intertwining
stories of the construction of Route 128 and growth and
expansion of high tech in the 50 years following World
War II.
LaBella, Jeanne
W. (Editor)
VP, Publishing,
American
Public Power Association
 Public
Power-Private Life
by Alex Radin
A personal memoir and a history of public-policy battles
in the electric energy arena. Jeanne edited this book by
the former CEO of her organization. The book also tells
of th e rise and fall of nuclear power and the environmental
movement’s impact on the electric industry. It includes
chapter on the Northeast blackout of 1965 and the actions
that were taken to prevent future blackouts—a timely
subject just now.
MacShane, Julie
Managing Editor, Solid
State Technology, PennWell
Corp.
 Torch
Torch is story
of New Hampshire firefighter Bette
Maguire,
who must stop an arsonist and unveil
his secrets before they destroy her
family and her life. This is
the sequel to Soot and Sweat
on Flesh, Julie’s
first novel.
 Soot
and Sweat on Flesh
The adventures of new firefighter Bette Maguire
at Fire Station 10, Webster, N.H. A young female firefighter
must struggle to overcome her big mouth and independent
ways to become a member of a close-knit team.
More information about the books
and chapter samples are at the author
website: www.juliemacshane.com.
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Business,
Economics, Finance, and Professions
The Columbia Knight-Bagehot Guide to
Economics and Business Journalism
by Pamela Hollie Kluge (Editor)
Provides basic information that business press
editors need to know, including how to read earnings statements
and balance sheets. Explains financial jargon and regulation,
plus corporate finance, venture capital, the U.S. economy, and
federal government data. Also gives advice on writing business
stories.
Field Guide to Business Terms:
A Glossary of Essential Tools and Concepts for Today's Manager
by Tim Hindle, Alistair D. Williamson
(Editor)
Includes synopsis of current issues in management,
glossary of business terms and concepts.
Guide to Writing for the Business Press
by Patrick Clinton
This authoritative source of information about
the business press takes the reader through key elements of
writing for the action-oriented, reader-directed information
publications that are the genre.
Health Professionals Stylebook: Putting
your Language to Work
by Shirley Fondiller, Barbara J. Nerone
National League for Nursing Press
(800) 669-9656
Ideal for editors who work on health-related
material. Note: This title is out of print. You may request
an out-of-print search from Amazon. Alternatively, you may call
the number above to get information from the publisher.
Math Tools for
Journalists
by Kathleen Woodruff
Wickham, Ed.D.
(Second
edition, 2003)
This small book is a
most useful reference tool for all journalists,
especially those in the business press.
Explains the true
importance of the numbers we look at, the
validity of the many statistics we see
each day, or the real meaning of financial
data.
Understanding
Financial Statements: A Journalist’s
Guide
by Jay Taparia,
CFA
A “concise primer” is
the way Jay Taparia describes his guide
to financial statements for journalists.
Although the book is short, it provides
a good level of depth, moving from basics
to details, while helping to teach journalists
not only how to look at numbers but how
to find the stories behind them.
Writing and Editing (General)
The Associated Press Guide to News Writing
by Rene J. Cappon
Style guide for reporters, writers, editors,
and English and journalism students. Explains how to write a
good story, how to cite sources, etc., with examples from newspapers.
The Elements of Style - Paperback edition
The Elements of Style - Hardcover edition
by William Strunk, E. B. White
Still the source.
On Writing Well : An Informal Guide to
Writing Nonfiction
by William Zinsser
Write Tight
by William Brohaugh
Learn how to keep text sharp, focused, and
concise.
Writing
and Editing (Technical)
Clear
Technical Writing
by John A. Brogan
Recommended by ASBPE member Joy Curtis.
Design
Editing by Design
by Jan White
If there ever was a perfect
manual on magazine design and the presentation
of content for both editors and designers,
this is it.
White is a visual journalist and an editorial designer of
the highest caliber. His book examines the necessary cooperation
of editors and designers and the “how-to” of
product-making and storytelling with a service journalism,
reader-friendly approach.
This is also one of
the most enjoyable manuals you’ll ever read.
The
Non-Designer’s
Design Book
by Robin Williams
If
you would like to make your page layouts
better, but don’t know where to start,
you should read this book. It gives a quick,
basic understanding
of some design fundamentals. It’s
especially useful if you’ve been
drafted into double duty as a part-time
designer. Covers topics
like combining typefaces, using white space
effectively, readability, and more.
 Pure
Design
by Mario Garcia
By last year’s featured conference speaker
and the man behind the Wall Street Journal redesign.
ASBPE members can read our review from the
March/April 2003 newsletter in the Members
Only section of this site.
The Internet
Designing Web Usability: The Practice of Simplicity
by Jakob Neilsen
From the reigning guru of web design. Neilsen
is well known (and respected) among web heads for his extensive
research on usability.
HTML 4 for Dummies (with companion CD-ROM)
by Ed Tittel, Natanya Pitts, Chelsea
Valentine
Details on HTML commands, syntax, and extensions
to build web pages.
HTML 4 for Dummies (Quick Reference)
by Deborah S. Ray, Eric J. Ray
Does not include CD-ROM.
HTML 4 for the World Wide Web: Visual QuickStart Guide
by Elizabeth Castro
An excellent reference. Clearly explains the
basics that anyone setting out to design a web site needs to
know, including:
and provides an exhaustive reference on HTML
version 4.
Information Architecture
for the World Wide Web
by Louis Rosenfeld and Peter Morville
Good Web sites (and magazines)
have architectures that
organize information and help readers find and use it. In
this book, you’ll
learn how to develop a strong, cohesive vision for your site
that
is distinctive and usable; organize your site’s hierarchy
in ways that are meaningful to its users and that minimize
site re-engineering; create navigation systems so that users
can move
through the site without getting lost and frustrated; and
more.
The Internet for Dummies
by John R. Levine, Carol Baroudi, Margaret
Levine Young
Just like the title says: This book makes
it easy to understand the basics of the Internet, including
e-mail, searching the Web with updated browsers, and Windows
98's new Internet service providers.
The Internet Handbook for Writers, Researchers
and Journalists
by Mary McGuire, Linda Stillborne, Melinda
McAdams, and Laurel Hyatt
A handbook that provides an in-depth look
at search techniques, strategies for organizing information,
and writing for an on-line environment. It also puts thousands
of web sites at your fingertips.
Research, Interviewing
and Reporting
 24
Days: How Two Wall Street Journal Reporters Uncovered the Lies
that Destroyed Faith in Corporate America
by Rebecca Smith and John R. Emschwiller
The two reporters detail the unfolding of
the Enron scandal.
The Craft of Interviewing
by John Brady
Brady, a journalist, teacher, and consultant
who has interviewed subjects ranging from Lee Atwater to Jerry
Springer, offers excellent advice on conducting interviews—a
skill that is often given short shrift in journalism courses.
Creative Interviewing : The Writer's
Guide to Gathering
Information by Asking Questions
by Ken Metzler
Novice interviewers may find this book useful,
especially if they have come to the business press via industry
rather than journalism. Covers pre-interview research and preparation,
tips for conducting a good interview, how to get good anecdotes
from the interviewee, how to develop interviewing skills, and
more.
The Reporters Handbook:
An Investigator's Guide to Documents and Techniques
by Steve Weinberg
An essential tool for journalists that identifies
hundreds of documents and human sources in the private sector
and government. Includes step by step methods for tracking paper
trails, computer trails, and people trails.
Style Guides
The Associated Press Stylebook and Briefing on Media Law
(July 2004 edition)
The AP Stylebook is the editor's bible, an
essential handbook for all writers and editors. Clearly presents
rules on grammar, spelling, punctuation, and usage. It also
includes crucial advice on how to guard against libel and a
guide to copyright and fair use.
The Chicago Manual of Style
The Essential Guide for Writers, Editors, and Publishers
(15th Edition, August 2003)
Published by University of Chicago Press
The
Microsoft Manual of Style for Technical Publications
(Third Edition, November 2003)
by Microsoft Corporation
An alternative to Wired Style for computer
terms and usage. “... not my first choice” but “[g]oes
into quite a bit of detail on things for the Internet,”
notes member Joy Curtis.
Science
and Technical Writing: A Manual of Style
(Second Edition, December 2000)
by Philip Rubens, General Editor
Recommended by ASBPE member Joy Curtis.
Words into Type
(Third Edition, June 1974)
by Marjorie E. Skillin, Robert Malcolm
Gay
An indispensable guide for copy editors, this
book resolves thorny issues such as when to italicize punctuation
marks and whether subscript or superscript figures come first
when both follow the same number.
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