The Disruptive Power of Green

Learn how you can change the environmental impact
of the industry you cover.

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Mounting concerns among the general public about climate change, water and air pollution, ecological devastation, and habitat loss have profound, long-term consequences for the industry you write about. Chances are that your readers are rethinking how they do business to minimize their industry’s environmental impact.

To sustain your publication's relevance to its audience, you, too, will have to adapt your editorial mission to ensure readers recognize how their stewardship of the environment determines the viability of their businesses.

During a 60-minute webinar, you'll hear how editors at two leading B2B publications — ChemicalWeek’s Robert Westervelt and Ward’s David Zoia — are breaking new ground by presenting readers with valuable perspectives about, and helping them plan for the future of their industries in light of, climate change and other environmental issues.

You'll discover:

• How you can help your readers deal with new laws, as well as consumer and business demands, bearing on green technologies;
• How companies' heightened awareness of environmental issues is impacting editorial coverage, priorities and the allocation of staff resources, particularly when it comes to covering climate change; and
• How B2B reporters are creatively seeking out stories, and exposing industry practices, that are producing reforms to make business more environmentally friendly.

If you aim to learn how to make a lasting contribution both within and beyond the industry you cover, join our webinar on Thursday, June 26, from 2:00 p.m. to 3:00 p.m. Eastern time.

Webinar Details

Date: Thursday, June 26, 2008

Time: 2:00-3:00 p.m. Eastern time

Where: Your computer. You will need a dial-in number and access code to participate. You will receive the dial-in number and access code in a subsequent e-mail message after you register for this Webinar.

How to register: You can register online for this Webinar at eventcallregistration.com/reg?cid=2927t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Charge: $15.00 for all ASBPE members; $35.00 for nonmembers.

About the Moderator

Jeremy Greenfield is the editor of PostAdvertising.com, a new Web site about the advertising, marketing and branding industry. He manages all editorial aspects of the site, including the development of blogs, social media groups and other digital applications tracking the industry's growth and change. From May 2006 until February 2008, Greenfield was the editor of min's b2b, where he also held positions as editor of minonline, editor of min magazine and editor of theminsider blog. He has appeared on and moderated B2B media panels for both min and ASBPE.

About the Presenters

Robert Westervelt was named editor-in-chief of ChemicalWeek in December 2006. Westervelt joined the magazine in 1994 as a reporter and editorial assistant. At ChemicalWeek, Westervelt served in several roles of increasing responsibility, including editor of its Chlor-Alkali Marketwire, and associate editor/news and markets. Prior to being named editor-in-chief, he was senior editor/news, responsible for Americas' news and markets coverage.

Dave Zoia has covered the automotive industry for more than 25 years, most of it at Ward's, where he currently holds the position of editorial director for WardsAuto.com, Ward's Automotive Reports and Ward's Engine and Vehicle Technology Update. Under his direction, WardsAuto.com has become one of the most highly recognized B2B Web sites, having won numerous editorial awards from such organizations as ASBPE and the Detroit Press Club Foundation.

Upcoming Webinars

Here are our other 2008 webinars. Exact dates will be announced as they are scheduled.

September
Getting a Book Deal

For those interested in their earning potential, this webinar will tell how to leverage your expertise into a book deal. It will take you through the brainstorming phase all the way through to what to include in your contract with the publisher.

December
Design

The last 2008 webinar will be devoted to design issues such as conceiving and implementing effective magazine covers, creating a synergy between photographs and text, and more.

Our Previous Webinars

March 21, 2008
Taking Your Webcasts
to the Next Level

At our March 21 webinar, attendees learned what it takes to successfully produce compelling — and profitable — webinars for a B2B publication from top experts at Nielsen Business Media and InXpo. They found out how to:

• pick a compelling topic and present it for maximum impact.
• involve print and online staff editors in content development and presentation of webinars.
• manage the “church-state” divide and address common ethical issues when conducting webinars.
• package and market online events for potential viewers and sponsors.
• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Members: Download Webcast Files

ASBPE members can download the PowerPoint presentations from this webcast.

Go to the Members Only section to download the presentation.

Jan. 18, 2008
The New Azbee Awards Entry Process

For the first time in 2008, ASBPE is accepting submissions for most entries completely online — which means you won’t have to put multiple copies of each article into binders, print out cover letters and entry statements, and mail out packages. You also save on fees — $10 per entry — by submitting online.

This free webinar provided an overview of how the online entry process works. Attendees learned:

• how and where to register for the competition
• where to submit your statement describing the mission, readership, and enterprising work for each entry
• how upload editorial entries
• how to submit and receive confirmation of payment

Dec. 14, 2007
Editorial Winners Tell All

Attendees of this free webinar got the inside scoop on how to win an Azbee award from top editors at Hanley Wood and IDG, which have garnered numerous editorial and design awards.

The presentation included:

• How and why the editors chose the articles they entered;
• What the awards have meant to the winners’ careers and to their publications;
• How to build award potential into the articles you write and edit; and
• How to apply the standards of editorial competitions to your day-to-day work.

Presenters:

• Don Tennant, vice president and editorial director of Computerworld and InfoWorld.
• Boyce Thompson is the editorial director of the Builder, Multifamily, and Technology groups of magazines published by Hanley Wood, LLC.

ASBPE members may download presenter Boyce Thompson’s slides:

You may also be interested in our free Tip Sheet,“Secrets to Winning Azbee Awards,” available both to members and nonmembers.

Oct. 19, 2007
Managing the Editor-Freelancer Relationship in the Digital Age

This webinar explored how the digital platform is giving rise to new methods for managing freelancers — and new questions about the best methods to use.

Topics included:

• How much and when (upon acceptance, upon publication?) should a freelancer be paid?
• What rights will the publication retain over the freelancer's work?
• Should "kill fees" be publication policy? If so, how much?
• How to develop long-term relationships with effective freelancers?
• How should freelancers break into the B2B press?

Presenters were Chris Linquist, online editorial director, CXO Media, and Matt Bolch, a successful Atlanta-based freelance writer and editor,

May 10, 2007
Uncovering Scoops With
Basic Financial Analysis Techniques

Stock analysts do it…— so can you! This Webinar covered how to uncover corporate scoops using basic financial analysis techniques. Leading the Webinar was Steve Ross, editor of Broadband Properties magazine and professor at the Harvard Extension. Ross, who has also taught at Columbia University's Graduate School of Journalism, has a gift for making financial theories seem simple.

Among other things, attendees learned:

• why a company's stock price does not tell the whole story,
• factors to consider when writing about the financial viability or competence of a particular company,
• a simple formula for calculating whether a company is likely to remain as a going concern in the short term, and
• how to spot signs of financial foul play.

About the Presenter

Steve Ross has combined a career in teaching, writing, consulting, and technology. He now edits a trade/professional magazine (Broadband Properties) and teaches business writing at the Harvard Extension. From 1985 until mid-2004, Ross taught full-time at Columbia University’s Graduate School of Journalism, where he was an associate professor of professional practice, teaching new media, national, and computer-assisted reporting. Since 1994, Ross has been conducting the nation’s largest surveys of journalists’ use of online services including (but not limited to) the World Wide Web. Among his 19 books are works on business, the environment and planning, multimedia, finance, statistics, product safety, and toxic substances. He is now under contract with McGraw-Hill to produce textbooks for analytic journalism and new media.

March 2, 2007
Investigating a Company: The Long and the Short of It

In the wake of several high-profile corporate scandals, such as Enron, WorldCom and Tyco, and the resulting Congressional actions to address them, getting to the bottom of a balance sheet and other company reports is an indispensable part of doing your job as a business publication editor.

In the second of three webinars about reporting on company finances, attendees learned about financial tools that top-tier investigative journalists use to enhance the breadth and depth of their business reporting, uncover hidden problems in company performance, estimate market share — and beat the competition in disclosing the next corporate scandal. Specifically, attendees learned:

• How to find out crucial corporate information when on deadline, and methods to use when more time is available to dedicate to story development.
• How to obtain and interpret corporate reports, including the 10K and 10Q, 8K and 14K, cash-flow and income statements, balance sheet, and annual report to shareholders.
• How to convey the significance of the numbers to readers as they report on financial issues.

An archived version of the presentation will be made available to participants upon request. In addition, a CD and PowerPoint will be available for sale.

Dec. 14, 2006
Using Excel as a Reporting Tool
In our first webinar, editor and teacher Steve Ross walked participants through exercises in calculating key business indicators such as profit margin, earnings per share, price-earnings ratio, and return on investment. He also pointed out possible errors in analysis that might easily trip up a novice financial reporter. You can read a recap of the session here and learn more about the technology interface used in the webinar here.

A DVD of this webinar is a available for purchase. To order, contact us at info@asbpe.org or (630) 510-4588.